How to Employ Blogging to Improve SEO

3 July 2013


Sydney: Blogging is a good way to meaningfully connect with your patrons, share your expertise, raise your profile and increase your revenue.

But certainly, one of the key reasons businesses blog is to improve SEO.  With a steady approach, you can employ your blog to boost your search engine rankings and possibly even reach that elusive page one result. Here are some guidelines to help get you started.

Get your categories right

Prior to start writing; think about the broader categories that your blog could cover.  Tips, advice, photos, case studies and videos are all great subjects. Pick five or so umbrella categories. For instance, if you were in the dog washing business your categories could be:

  • Dog breeds
  • Tips for at home care
  • Before and after photos
  • Reviews of dog wash products

Naturally, these categories show up and strengthen your key terms: dogwashing. Resist temptation to have too many categories. There’s nothing bad than a long list of categories with only one article.

Remember that most business blogs are dumped due to lack of time so begin small with a commitment to blog regularly and build up your content for each category.  You can always create more categories later.

Change your headlines with alternate key words

Your headline is one of the major criteria that search engines assess. So use it intelligently and try to include your keywords, or alternatives.  Be warned: your main concern must be readability. Don’t use your keywords if they are not applicable to your post.

For instance, if you are a naturopath, your best keyword could be ‘Suburb Naturopath.’  It would be difficult to weave this keyword into a headline on an article about the most recent research.

However, your headline could read ‘research shows GPs give naturopaths the thumbs up.’  This way, your headline reflects your content and you have naturopath in the title.  Not ‘Suburb Naturopath’, but pretty close.

Avoid keyword stuffing

The quickest way to being banned by search engines is to stuff your blog with keywords.  Aim for normal, logical inclusion of your keywords into your blog, and keep repetition to a minimum.

Search engines more and more reward quality writing so repeating your keywords without any need will not help your rankings.

Add sharing buttons

Search engines such as Google rank shared content and rate it highly, so it pays to cheer readers to share content.  A simple blog plugin can generate icons for sharing via Pinterest, Twitter, Google +, Facebook and many others.

Avoid share icons that are whizzing around the page and creating a visual distraction.  Make it easy for your readers and you’ll boost the probability of getting shares, thus exposing your content to new audiences and improving your SEO.

Keep your old content alive

Over time you’ll have gathered a library of useful and convincing articles.  Search engines rate how often content is viewed, so leaving it sit undiscovered, wastes the opportunity for SEO.  Just ensure it’s still precise and relevant first.

Highlight your archive content visually on your page and support more readers to discover it. Emphasize on related posts to encourage readers to see more articles on alike subjects.

Link to old posts within your existing blog copy where relevant. Once in a while, share archive content by your social networks to get more eyeballs reading it.

Work on reducing the number of clicks to reach your articles via good pagination, as search engines don’t need readers trawling through endless pages.

With these tips in mind and a steady commitment to blog regularly, you must see a change in your SEO rankings.

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